Many students often enquire as to why we have the Annual Seminars in various areas in the Institute. As we all know N.L.Dalmia holds seminars with unique names given to them to ensure a special identity. Marketing Seminar is called ‘MIRAGE’, Finance Seminar is called ‘MULYANKAN’ and HR Seminar is called ‘MANUSANDHAN’.
The yearly seminar has a major theme of topical interest on which speakers from industry share their views. For example, this year marketing seminar’s theme was ‘FOOD – Key to Hospitality’. We had speakers who shared their views on Fast Food hangout places attracting youngsters, a matured high-end hotel using food to keep their valued customers, a multinational services company which has its major business accent on corporate catering, advertising company executive walking us through the strategies of a multinational fast food chain in India, a caterer who caters to social occasions fitting the whims and fancies of unorganized sector and a celebrity chef taking us through the nuances of culinary tourism.
The students are involved right from choice of the seminar topic. They get wide experience organizing such a mammoth event, coordinating different agencies and ensuring that all are present to make the seminar a success. The seminar per se is a good exercise in Event Management and Project Management. One of the important aspects they learn is Crisis Management. There will be crisis notwithstanding the elaborate planning that goes prior to the seminar.
The benefits of seminar is that students get to know diverse views on a particular topic from practicing professionals. The seminar also gives an opportunity for the corporate people to visit us and interact with our student community so that they carry good impression and look forward to a continued association. It also brings the spirit of group working among students. All these benefits are in addition to the experience they get in public speaking and coming out with micro level planning which ensures the success and provides immense satisfaction.
Of late the students have been coming up with creative ideas to decorate institute campus with exhibits and scenes from real life so that an ambience is created reflecting the theme of the day.
Please feel free to communicate to me the other advantages and dividends the students get out of such activities carried out at the institute.
Bye for now !
Prof. R. Subramanian
Chairman - Placements
Professor - Marketing
B.Tech (IIT)
PGDM (IIM-A) Marketing
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